If it was legit, the company would be out of business within a few years due to lawsuits and any involved would be in jail. There's a US case where someone told girls that they were making private videos, in which the girls consented, but then were distributed publicly. That company is now gone and one of the people ("actor") involved was just sentenced to 20 years in jail.
Most likely fake profiles recording dumb girls.
I work in the fashio industry and i can tell you one thing : the world is filled with dumb girls dreaming of becoming models.
I've seen soooo many exemple of average girls thinking that they could be the next victoria secret model if given a chance...
I've seen girls saying that they were only doing portraits and fashion modeling but when a guy with 20k fake followers DM'd them for a nude shoot they agreed... Shit in France there is a photographer right now being accused of drugging and rap!ng models. He was arrested by the police and less than a week after girls were lineing up at his door for a shoot...
Dude i know a photographer that was telling girls that he needed close up spread legs pussy shots for a surgery magazine. He told girls it was to show other girls that had large pussy lips that they didn't need surgery... and i know models who did it for free, no questions asked.
Some guys are big assholes but some girls are really dumb.