That's a brilliant answer, thank you.
One more question, if you dont mind, did you have any involvement in what shoot would be a regular release and what would be a zipset? E.g. was a shoot always planned in advance to be a more risqué zipset, or did a regular shoot simply turn out to be of such quality that a decision was made to release it as a zipset instead of as a regular website update?
Just wondering how this process went.
Another question too, if you have time and don't mind answering. Some of your photo shoot and videos were bonkers, in a brilliant and often wholly unexpected way. I remember the raw meat shoot, and Star Wars figures, to name a few. Imaginative! Were there any crazy unrealised abandoned shoot ideas that were too out-there, either logistically (e.g. too expensive or impossible to pull off) or something you just didn't have a feel for?
Thanks again, this is really interesting and your time is appreciated!